Case Study

Political

Problem:

Amplified the online profile of a Magine urban mayor, Cory A. Booker and reimagined the personification of one of the nation’s oldest urban cities and fourth largest port city, Newark New Jersey.

Solution:

Amplify the mayor’s mission, vision, and goals via online platforms
(Facebook, Twitter, etc.). And create partnerships with major brands and national outlets to re-image a broken and elected city. Those partnerships included BMW, MS communications and Facebook founder Mark Zuckerberg.

Results:

Mayor Cory A. Booker is now one of the most notable and engaged politicians in the United States. With an amassed following of over 10 million, He has created a most respected and engaging civic platform. Our partnership with BMW was integral and changing the perception an image of a city plagued with historical decay. The collaboration with an internationally renowned brand to move an old urban city into a green future was unprecedented. Donating a new fleet of green vehicles, for the city’s inspection unit, BMW
played a crucial role to changing the perception of the city, both internally and externally.